1.Positives of Advertising
Advertising is a key part of modern business
Companies need to tell customers about their products
Advertisements inform us about the choices we have
Advertising is a creative industry that employs many people
Without advertising we would have less choice
Without advertising there would be higher unemployment
Advertising is a form of modern art
People enjoy adverts
2.Negatives of Advertising
Advertising manipulates people
It aims to persuade people that buying a product will make them happier
Advertisers focus on selling a brand image
They use glamorous, successful people
We now live in a consumer culture
We are persuaded to follow the latest trend
We are encouraged to associate certain brands with a higher status Advertisers often aim their marketing at children Children can easily be influenced by advertisements.
Children put pressure on parents to buy them things
3.Opinions about Advertising
Advertising should be regulated
Advertising aimed at children should be controlled or even banned
Unhealthy foods should not be marketed in a way that attracts children
Products that can be risk to healthy should display warnings
In some countries it is illegal to advertise cigarettes on television
Warnings must be displayed on cigarette packets
However, advertising is necessary in free market economies
It creates demand for products
Governments should only censor false information or products that are harmful
广告的作用 If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment.
是否该禁止一切广告Society would benefit from the ban on all forms of advertising because it may serve no useful purpose, and can even be damaging. To what extent do you agree or disagree?
广告是否让人们变得一样 Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree?